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Playtype at Aram

Posted March 17, 2016 by Charlie Hedin

ARAM will host a pop-up shop by the Danish type foundry Playtype, from 18th April to 6th May. The Copenhagen-based company will bring its covetable posters, mugs and stationery to ARAM’s Covent Garden showroom in London.

Playtype was founded by e-Types, one of Denmark’s foremost branding and design agencies. Located in the heart of Copenhagen, Playtype was born out of the agency’s love of typography. Their talent for creating unique typefaces was combined with beautiful lifestyle products, and the two were an instant match. The Playtype store opened in Copenhagen in 2010. This small, bold and sleek shop has become a destination for anyone visiting the Vesterbro neighbourhood and Playtype products have quickly become synonymous with cool Scandinavian style.

Playtype will be selling its iconic collections in the pop-up shop, offering a variety of bold and beautiful products ranging in size, colour and design. All designs are created with the specially drawn Playtype typefaces, mixing typography and graphics. The collection includes notepads, posters, mugs and much more. Playtype only prints on FSC certified paper with PANTONE Colours, always ensuring products of the highest quality.

With the Playtype pop-up shop running simultaneously with neighbouring Somerset House’s annual graphic arts festival ‘Pick Me Up’ (21st April – 2nd May), graphic design and typography fans have much to look forward to this spring.